AI systems + fractional CMO
We stand up practical AI systems and the marketing campaigns that run on them, for organizations that want to use AI but don't know where to start.
The gap
If that sounds familiar, you're in good company. Here's what it usually looks like.
It's hard to tell what will actually help your team and what's just noise.
People are experimenting, but without a plan, guardrails, or a way to tell what's working.
Health claims, disclosures, and funder rules don't leave room for guesswork.
You still need senior judgment, and someone who can build the systems, not just recommend them.
We close that gap. We find where AI fits in your business (and where it doesn't), build the systems that fit, and run the marketing that uses them. Start with the problem, not the tool.
What we do
Nothing falls between an "AI vendor" and a "marketing vendor." We plan it, build it, and run it with you.
What we build
Practical systems that take repetitive work off your team's plate. Set up in your accounts, with people approving what goes out.
A modern, fast website and an assistant that answers common questions from your approved content, books calls, and hands off to a person when it should.
Intake, quotes, invoicing, CRM and accounting handoffs, missed-call text-back, and email triage, so routine work stops getting re-keyed by hand.
Self-serve reorders, order status, and inventory and shipping updates, connected to the systems you already run.
One view of the numbers leadership actually uses, from sales and pipeline to operations and service, pulled from your own tools.
Searchable answers built from your manuals, policies, and know-how, for staff, customer support, and onboarding.
Plus AI readiness workshops, so your team knows how to use what we build.
How we lead
Senior marketing leadership and the campaigns that run on your systems, on a fixed monthly retainer.
A review of your brand, messaging, channels, and competitors, then clear priorities, budget guidance, and the measures we'll track.
Regular strategy meetings, direction for your staff and vendors, and reporting for owners and boards.
Social posts, emails, and articles in your voice, on a monthly calendar.
Google Business Profile, local SEO, and visibility in AI search tools.
Ads management, plus a clear-eyed review of the vendors, ads, and creative you already pay for.
A review of claims, disclosures, and tracking before anything is published. You approve, and legal and compliance decisions stay with you.
How we work
It starts with a free 30-minute intro call about your goals, your market, and whether we're a fit.
We learn your goals, workflows, and tools. We find where AI fits (and where it doesn't) and agree on what we'll measure. You get a clear plan.
We build one high-value system or campaign, put it to work with your team, and check it against the starting point before going further.
We extend what works to more workflows and channels, train your team, and keep it running.
Who we serve
Practices, clinics, and health organizations. Follow-up and scheduling systems with human review, and campaigns with claims checked before they publish.
Mission-driven organizations. Outreach and reporting systems a small staff can run, with materials routed through funder review.
AI with approval workflows, plus a claims and disclosure check, from a team with bank marketing experience.
Practical automations like missed-call text-back, review requests, and lead follow-up, with plainspoken plans.
Owners and leadership teams who know they should be using AI but don't have a plan yet. A clear plan for where AI fits in your business, then the build.
Based in Manhattan, Kansas. Working with organizations anywhere, remotely and on site.
The founders
Co-founder · Fractional CMO
Kate brings an extensive marketing background, including leading marketing at a regenerative medicine clinic. She built the brand and led growth in a field with strict rules on health claims. She leads client strategy, creative direction, and the day-to-day relationship with each client.
Co-founder · Strategy, AI & Systems
Bobby has a startup background in California and is the founder and CEO of Clarid.ai, a compliance software company for banks and credit unions. He also brings a bank marketing background, where every claim and disclosure has to be right. He leads the firm's AI and automation work and builds the systems behind it.
Let's talk
Tell us what you'd like AI to help with. We'll tell you plainly where it fits, where it doesn't, and whether we're the right team.
Please don't email health, account, or other sensitive information.